“POWER IN YOUR POCKET!”

John Houseal is Co-Founder of GIVN. He’d like us all to realise that we can help those in need by “simply moving a little to the left, or a little to the right.” Give in everything you do! His Message:…

"POWER IN YOUR POCKET!"

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John Houseal is Co-Founder of GIVN. He’d like us all to realise that we can help those in need by “simply moving a little to the left, or a little to the right.” Give in everything you do!

His Message:

Use the POWER in your pocket to help others.

Background

John Houseal is Co-Founder of GIVN and Director of Jabian Consultancy.

He is a social entrepreneur and strategic business adviser with over 15 years experience in a wide range of industries. His specialities include “figuring it out and getting it done.” What makes him special, is a completely unique way of looking at challenges and opportunities to identify a path to success.

Jabian Consulting is a Management and IT consultancy that applies senior level consulting specialists to client’s top priority projects. Jabian, are untangling some of the most complex problems that businesses face. Jabian focuses on creating and implementing strategies, enhancing business processes, developing human capital, and better aligning technology to help their clients drive business value by increasing revenue and decreasing operational costs. Jabian is headquartered in Atlanta, with offices in Dallas and Charlotte.

GIVN is a social enterprise “infused with good karma” and focused on developing high-quality consumer products that enable conscious consumers to give in everything they do. At GIVN, they believe that giving should be easy and the impact of your choice to give should be clear and meaningful. Their flagship product, GIVN Water, lets you enjoy premium North American spring water and give one day of clean water to a person in need. Their mantra is “give in everything you do!”

Covered in the ideaXme interview

The Big Idea

“Everyone aspires to a higher purpose. In every day purchases we get to connect with that energy. That in a nutshell is the big idea!” John Houseal

What is GIVN Water? “We call it water infused with good Karma.” John Houseal

The partners

The water: “All of our sources are small family owned businesses. It tastes amazingly crisp and refreshing.” John Houseal

The competitive advantage: “Our price is never more than and is often less than the premium brands.” John Houseal

Global Plans “We want to extend into Canada and then our impact from Africa in to Asia and South America.” John Houseal

Countering the negative impact of one for one: “We are very deliberate in trying to offset any negative impacts of one to one business model.” John Houseal

How GIVN addresses the criticism of the one for one business model.

“In South Sudan we are employing a local workforce to build wells. We are not displacing local business to work there.” John Houseal

Long term plans: “We don’t want to just help the community survive, we want to help them thrive.”John Houseal

Journey to achieving corporation B status. “Not just responsible to share holders but to the community and the environment. A rigorous process in which they assess whether we fit. In 2016 we scored 2% which meant we were at the top best for the world nominee.” John Houseal

Product extensions of GIVN water and new GIVN products to launch.

Obstacles to doing better?

Why John would like to chat with actor and entrepreneur Matt Damon.

The biggest challenge to growth is the distribution footprint which is tightly managed by the big cola companies.

The Human Story

How a university professor helped him learn, “in a very unkind and pressing way” what he wanted to do.

“The blessing of working with the CDC and WHO. Working with people in need. I learnt that all people aspire to a higher purpose and that large scale charities can sometimes be inefficient.”

Politics

The person John would like to meet

The question he would like to ask that person

Follow GIVN @givnwater

Follow ideaXme @ideaxm

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